GTM Lead

At Witty Machines, we build robots for the food industry. Simple, reliable machines that work. We've just closed our first large customers and we need someone to help us get more of them.

The Role

You'll own our go-to-market from end to end, working directly alongside the CEO. This isn't a "figure it out alone" role - you'll have support. But you will be responsible for revenue and the sales pipeline.

What that means in practice:

Sales 

• Run outbound campaigns: emails, calls, LinkedIn, whatever gets meetings
• Manage the full sales cycle from first contact to signed contract
• Visit customers onsite (we've learned this works)
• Close deals: 3-5 in year one
• Build a pipeline of 20+ qualified opportunities

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Marketing and communication

• We don't have a playbook yet. You'll experiment with content, trade shows, partnerships, digital - whatever might work
• Lead marketing initiatives that generate actual inbound leads
• Create the sales collateral and messaging we need
• Establish a repeatable process that generates 10+ qualified meetings per month

Customer and market insight

• Talk to prospects and customers constantly
• Identify which segments and niches we should target
• Feed product and positioning insights back to the team
• Help us understand what makes customers buy (or not buy)

Operations

• Make sure deals don't just close - they get delivered well
• Coordinate with the team on installations and early customer success
• Build the basic GTM infrastructure: CRM, processes, reporting

What we need

Should have:

• Fluent German and English
• At least 1 year of sales, business development or similar experience
• Self-starter: You see what needs doing and do it
• Comfortable with ambiguity: We're 6 people. Many things aren't figured out yet
• Strong communicator: Equally comfortable writing cold emails, presenting to factory managers, and debating strategy with the team

Why this might be for you

You want to build: This is the ground floor of our commercial function. You'll create our sales playbook, our marketing strategy, make things run smoothly. In a year or two, you could be leading a team.

You want impact: You're joining at 6 people. Your work directly determines if we succeed. No politics, no bureaucracy, just results.

You like hard problems: Selling robots to SMEs is not easy. They're skeptical, pragmatic, and conservative. Earning their trust is satisfying work.

You value craft: We care deeply about building machines that work. That same standard applies to how we sell. No tricks, no hype, just honest work.‍

Compensation:  100-130k CHF per year based on experience + generous equity.

How to apply

To apply: send an email to ken@witty-machines.com. Tell us why you are interested, highlight any relevant experience along with your resume. We look forward to meeting you.